Conneqt distributes mortgages for investors using a channel of independent financial advisors. Their goal is to improve their business due to a more data-driven way of working. To enable this, We’re building a Next Best Action Engine and a dictionary-driven DWH.
This engine allows them to recognize trends in their data and execute actions based on this. Those actions can be marketing or sales-related but also activities for product management. The engine’s output is either email, publication to a website, or publishing actions on a dashboard. The engine relies on a single source of truth. This is created using the dictionary-driven DHW, they describe their DWH and sources in a dictionary (GUI), and the software generates the ETL and the database structure.